Mike Robinson

Skift and Amadeus onstage at the Skift Global Forum

The travel industry, like many others, has a whole host of connected groups and affiliates surrounding...

Asia Pacific airlines moving ahead in customer centricity and merchandising

“Heterogeneity” represents one of the most important concepts in airline marketing. It’s the difference...

The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...


“On the shoulders of giants”: Improve your merchandising with the work of Nobel laureates

Isaac Newton’s Laws of Motion continue to shape the way we view mechanics today. His description of objects...

Real time behavior is the best predictor of relevance to airline customers

I used to fly to Seattle with some frequency. But I might as well have been two travelers: one was the business...