Meg O'Keefe

Catering to the needs of Obligation Meeters with airline merchandising

From lightsaber chopsticks and Darth Vader can coolers to R2-D2 themed airplanes, merchandising for the new Star...

Unlock revenue and enhance loyalty with new airline personalisation technology

Creating a better travel experience for airline passengers starts with offering them what they want and making...

Airline merchandising study reveals opportunities and strategies for travel industry

The introduction of new merchandising techniques is fuelling a revolution in how travel is purchased....