Jennifer Bourdeau

Airlines must act more like retailers by adopting merchandising mind-set

Airlines are exploring new types of travel services to add value for their customers and improve profitability,...

Thinking like a retailer: Using personalisation to drive sales for airlines

Airlines are now capable of collecting and analysing more and more traveller data including mobile app and social...

Thinking like a retailer: How many tools are in your merchandising toolkit?

A woodworker wouldn’t simply carry a hammer in their toolkit – rather they would utilise a wide range...