Jay Sorensen

Helping find a cure for the perpetual weakness of airline profits

That’s my mission and it’s based upon a belief that ancillary revenue benefits consumers and the airlines...

Ancillary revenue is now a virtual necessity for airlines seeking financial success

Ancillary revenue has become a crucial factor in fiscal viability for airlines all over the world. Few airlines...

It’s a constant challenge to keep corporate travelers from the candy store of a la carte goodies

I must confess, there is a wee bit of "Jay Sorensen the parent" in the latest report from IdeaWorksCompany....


Shocking News: A la Carte Shopping is Good for Consumers

The ultimate compliment for the consumer acknowledges the right to choose I chose a 'shocking' title...

Ancillary revenue – coming soon, around the world

"Isn't this just a passing trend?" I heard that question a lot during the early phase of the ancillary...

Ancillary Revenue Growth Is Seemingly Unstoppable

I’ve been following the ancillary revenue revolution since 2006. A report I wrote that year offered...