That’s my mission and it’s based upon a belief that ancillary revenue benefits consumers and the airlines that fly them. Since the Amadeus Worldwide Estimate of Ancillary Revenue was first issued in 2010, the numbers posted in regions all over the world have demonstrated convincing increases. I remember the folly of a prediction made by […]Read more
Ancillary revenue has become a crucial factor in fiscal viability for airlines all over the world. Few airlines ignore this phenomenon entirely, and more each year rely on it heavily. At US-based Spirit Airlines, a la carte fees and other ancillary revenue activities now yield 33 percent of total revenue. The combined behemoth of United […]Read more
I must confess, there is a wee bit of “Jay Sorensen the parent” in the latest report from IdeaWorksCompany. It’s often easy to blame teachers, society, and television for the sometimes less-than-perfect behavior of my children. It’s definitely more difficult to look inward and assess where I should improve as a parent. As children grow […]Read more
The ultimate compliment for the consumer acknowledges the right to choose I chose a ‘shocking’ title for this report to garner attention. I also added a sub-headline that is difficult to dispute – even though debates rage about ancillary fees. When dramatic change occurs, there is always a tendency to cling to the past. It […]Read more
“Isn’t this just a passing trend?”
I heard that question a lot during the early phase of the ancillary revenue revolution, just a few short years ago. Journalists were looking for a red-flag topic; skeptics considered a la carte fees a huge business mistake.
My answer is: 32.5 billion dollars can’t be wrong.Read more
I’ve been following the ancillary revenue revolution since 2006. A report I wrote that year offered a first definition that has become the industry standard: “Revenues beyond the sale of tickets that are generated by direct sales to passengers, or indirectly as a part of the travel experience.” That definition is as valid today as […]Read more