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About us
amadeus.com
Topics
30th Anniversary
Airlines
Airport Technology
Amadeus corporate news
Amadeus Hospitality
Asia Pacific
CESE
Connected travel
CSR
Editor’s choice
Hotels
Latin America
LCCs
Life @ Amadeus
Merchandising
Middle East and Africa
North America
Open source
Other
Personalised travel
Rail Industry
Shape the future of travel
Sustainable travel
Travel Agencies
Travel Innovation
Travel Intelligence
Travel Payments
Travel Reports
Travel Technology
Travel trends
Traveller Tribes 2030
Western Europe
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Ian Williams
October 16, 2017
Bringing customer experience to segmentation
Imagine that a company’s customer base is a cake. And a segmentation tool is the knife. Give each...
Ian Williams
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