Decius Valmorbida

Is personalization just a travel industry buzzword?

It was the theme, the buzzword, and perhaps the most over used term at the Skift Tech Forum in Silicon...

As the travel industry evolves, so do we

The rate of change in the travel industry is accelerating. Travelers are more empowered and demanding...

A new tool in our toolbox: the private channel

Where do you look when shopping for a gift for your loved ones? A market, your favourite shop or do you prefer...


30 years of travel innovation

In a few days we will celebrate the 30th birthday of Amadeus. On October 21, 1987, I was 13 years old,...

Introducing Amadeus Tech Talks – Distribution in Evolution

Welcome to Amadeus Tech Talks, our new platform for sharing some of the ideas, thinking and initiatives...

SWISS to launch Fare Families through all channels

SWISS will be the first airline to launch Lufthansa Group’s branded fares across the direct and indirect...


Meeting the evolving needs of the traveller

The way travellers search for, shop, plan and book travel has evolved. Driven in particular by rapid...