Christian Baillet

What Usain Bolt and airline merchandising have in common

Once again Usain Bolt flew across the finish lines of the 100m and 200m to earn gold at the Rio Olympics....

PSS & Distribution: Better together, like wine and cheese

It’s always a treat to attend events like Flightglobal and T2RL’s Technology and Innovation in Airline...

How airlines can maximise the potential of infrequent travellers

Did you know that, globally, infrequent travellers represent between 50 to 80% of airline customers?...


Looking back on 2015 as airlines redefine the customer experience

Once again we’ve crossed into a new year, and as we think about all the things we want to achieve in the next...

Mega Event Asia Pacific: Collaboration to bring fun back into air travel

Air travel used to be glamourous – defined by luxury, passenger convenience and comfort. Then competition...

Connecting the dots for a perfect passenger experience

Whilst booking a recent business trip from Bangkok to Nice, I began to daydream that travelling had become...


Part 2: Why continued investment in Altéa is paying off

In a previous blog post I talked about increasing revenues and margins, one of the main areas of focus...

Keeping one step ahead of the game: Why continued investment in Altéa is paying off

Incredibly, Altéa is only 10 years old, and yet it has become the solution of reference within the global...