It’s been one year since we launched our multimodality solution in Cuba, which gives travellers the means to seamlessly book Cubana Airlines flights and Viazul bus tickets through travel agencies at the same time.
The solution also includes inventory control, reservations, sales with electronic ticketing, check-in, code-sharing facilities and other related functions that work as if Viazul were an “airline flying on the ground”. This multimodal approach can also be distributed through the thousands of travel agencies connected to Amadeus around the world.
The next step will be the development of a codeshare agreement with Cubana Airlines and any other airline aiming to offer Viazul’s destinations. The multimodality system implemented in Viazul is based on a similar solution currently used by Cubana Airlines for its inventory control and passengers traffic functionalities (Resiber), easing the integration and the intercommunication processes between both travel providers.
Implementation took just three months and involved not only training all of Viazul’s workforce, but also driving an overall change of Viazul’s internal processes in order to take full advantage of the technology.
Today, local domestic segments are being distributed through Cuban travel agencies after a commercial agreement was implemented to sell bus seats the same way as in Viazul’s offices. Travel agencies worldwide will also soon be able to distribute Viazul’s seats via Amadeus once the codeshare agreement with Cubana and other partner airlines is implemented.
Tourism players in Cuba are very enthusiastic about this solution and are looking forward to the enhanced global reach of Cuban tourist destinations it provides. We’re also thrilled about the results so far and are optimistic about the future of travel in Latin America as we work to roll out this multimodality solution in other markets.