Previously we talked about data and earning the trust of travellers as one aspect of providing a flourishing environment for travellers.
But what other things will this entail?
In a world of collaborative travel, providers will need to think more about the value of their lifetime relationship with a traveller rather than the next transaction.
This will mean taking a more participatory approach to working with other businesses, including those with which they are in indirect competition, for the sake of giving the traveller a better experience.
Over the course of a lifetime relationship, everyone is likely to do better when the traveller is happier, less stressed and has a better experience.
What things do you think travel providers can do to build lifetime relationships with travellers?