You may remember that Amadeus and UNICEF teamed up to launch a global project to help raise donations in support of education for underprivileged children around the world.
As a continuation of this landmark initiative, Amadeus is – at no cost to UNICEF or its partners – providing a donation engine to enable leading airlines like Finnair to solicit micro-donations from people around the world when they purchase travel online.
This flagship initiative of Amadeus’ global CSR programme is designed to leverage our technological capabilities and our knowledge of industry partnerships to ensure that UNICEF can obtain funding for social causes in a way that is sustainable for the long term. We are using the power of technology, along with the scope of commercial travel websites to reach travellers and potential donors worldwide in a simple, effective, reliable and secure manner.
Through this initiative UNICEF can respond to challenges by reaching consumers right at the moment they are making a purchase in multiple currencies and countries, when the likelihood of a positive response is higher, creating a potential source of sustainable funding to count on for as long as people continue traveling. And in the event of an emergency, they will have the perfect channel to launch campaigns to boost donations worldwide through the sites participating in this initiative.
Amadeus wishes to invite other players in the travel industry to join forces to help UNICEF programs aimed at children by participating in this powerful initiative.