A recent report from PhoCusWright – which we co-sponsored – revealed some fascinating trends including a projection that the total online travel market in the UAE will grow from $4.8bn in 2011 to $9.5bn in 2014.
The report – Assessing The Online Travel Opportunity: The Middle East – which was released late last year also revealed that the UAE has emerged as the most mature market for travel and tourism, owning 47% of the total market and 60% of the online market in the Middle East.
It was further revealed that gross bookings made by Online Travel Agencies (OTAs) are expected to rise from $1.7bn in 2011 to $3.2bn in 2014. The increase in the number of bookings made by Online Travel Agencies in the region not only highlights a definite shift from traditional booking methods but also demonstrates the evolution and expansion of the industry as a whole.
It is evident, therefore, that technology companies must prioritise providing the industry with the right tools to support the growth of the online travel sector.
Have a look at this infographic highlighting the key findings gleaned from the report and let us know what you think about the future of the travel landscape in the Middle East below.