Travel and tourism are clearly on the rise, but how can this growth be sustained? This was a key question at the Hosteltur Forum 2018, held under the theme, “The challenge of growth: winning business models”.
Air passengers will grow from the current 4 billion to 7.8 billion by 2036. In the case of Spain, visitor numbers increased by 8.9% last year, totaling 82 million. Spanish travel companies are betting on Asia Pacific and Latin America to grow their business. But the way ahead is not free of challenges.
The travel sector is carefully following several key trends. These include globalization, new business models, and the digitalization of products to name a few. Only by getting ready for these changes and adapting business models will industry players be able to tackle the challenges of growth.
In a travel environment defined by market consolidation and digital growth, Juan Jesús García, Head of Industry Affairs Europe at Amadeus, shared the basic principles needed to secure a sustainable, solid, and robust travel distribution sector: