“Collaborative consumption” was a hot topic at the 6th edition of the Amadeus Rail Forum in Barcelona this week. Albert Cañigueral, founder of Consumo Colaborativo and TED speaker, delivered a powerful presentation on this booming trend.
Cañigueral said that today’s travellers are empowered to work together to expose inefficiencies and find solutions. He urged any company wishing to become customer centric to incorporate a collaborative element into its business.
Thankfully, the rail industry’s wheels are on track and in motion. In Spain, collaborative economy players like TrenHub, a community which allows reselling unused and last minute train tickets, is a prime example of what can be done.
He also gave other examples of this kind of collaboration:
- SNCB’s partnership with Cambio, and SNCF’s iDVROOM. These are peer-to-peer car sharing services to complete the door-to-door journey.
- RENFE’s recent ‘Familias’ initiative on Facebook aims to bring together unrelated passengers to benefit from discounted family rates.
Cañigueral’s key point to rail providers was that people can do a lot more than just buy tickets and travel: they can cooperate to create a better multimodal travel experience.
Have a look at the #railforum15 hashtag for more highlights and photos from the event and stay tuned for more interesting takeaways.