In many ways, it’s probably the rail industry equivalent of the famous question: ‘who from history would you most like to invite if you were hosting a dinner party?’…. For those of you that are now entirely confused I am of course referring to the research question ‘which celebrity would you most like to sit next to on an international train journey’, which was just one of many posed to travellers in the recent Amadeus/YouGov traveller survey.
In total we surveyed some 7,000 adults across six European countries – France, Germany, Italy, Spain, Sweden and the United Kingdom – examining a whole host of pressing issues for the rail industry including technology preferences, ability to connect rail with other modes of transport and the very future of high-speed rail itself.
The insights were fascinating. For instance, 77 per cent of those surveyed would choose to catch an international high speed train instead of taking another means of transport, if the cost was competitive. At the same time, more than half (52%) of survey respondents indicated they expect rail providers to know their “preferred seat position and location” and possess detailed knowledge of passengers’ “total travel itinerary” (46%) (i.e.connecting flights, hotel accommodation and car rental). Perhaps on a slightly lighter note, nearly one third of German adults (31%) said a fear of flying would make them choose a high speed train; and they would most like to sit next to Angela Merkel whilst doing so – the French and Spanish incidentally hope to find George Clooney in the neighbouring seat!
To read the full survey results and to try the survey yourself, including the opportunity to win an iPad, please visit: