We live in an age of unparalleled access to technology, where the iPad is fast becoming mainstream across the globe, where double-decked aeroplanes carrying 600 passengers are commonplace and where Facebook has more members than the United States of America has people.
Against this backdrop, and as an industry that has long tried to break new ground, we should be able to innovate sufficiently so that we can genuinely inspire consumers and change the way of flight search and travel search with the latest travel technology.
Until now, travel technology has never really allowed us to consider a realistic alternative to the status quo of origin and destination, linear-focused ways of searching for the trips we wish to take.
But our new tool Amadeus Extreme Search genuinely breaks the boundaries of flight search & travel search technology to intelligently and intuitively ask open questions in real-time based on a range of dynamic criteria. Imagine a process where you can make the travel search for a trip online asking questions such as ‘Where can I go on a beach holiday in Europe for less than €600 per person?” Well, imagination, and also inspiration have now become reality.
But of course the world of travel is bigger than just flight search or travel search. And it’s also bigger than just inspiring travellers. It’s also about transforming the entire travel chain including how we shop, buy, personalise, experience and share travel.
And so with that in mind, in the fourth quarter of 2011 we will be looking ahead and unveiling what the next 20 years of travel technology looks like, from beginning to end.
Gordon Nardini can be found on Twitter at @flufforfact