Some of the key findings from our recent study “Empowering inspiration: the future of travel search” indicated that travellers have an appetite for a new recipe in the way they search for travel options.
It’s time to think outside the (city pair/travel date) box.
Catering to the substantial group of travellers who do not have a destination in mind is advantageous for travel websites, as these consumers often spend more money on travel than others.
Attracting shoppers earlier in the travel planning process allows websites to go higher up the purchase funnel – potentially broadening their audience and reducing their reliance on search and referral traffic.
A substantial portion of travellers are eager for new ways to determine where to go and what to buy. Now that other players have thrown their hats into the flight search ring, it is more essential than ever for online travel agencies (OTAs) and metasearch players to continue innovating and keep pace with new ways of searching.
New combinations can unlock new possibilities.
Enabling search across multiple destinations would be helpful for many shoppers, but can easily yield an unwieldy volume of results. Multi-destination search parameters must therefore be paired with others (traditional or otherwise) to keep results relevant.
For example, melding budget and interest-based parameters would enable consumers to search for beach vacations anywhere that cost 1,000 dollars or less. Companies that build flexible, layered search parameters can then begin to align more closely to the way travellers instinctively think about their trips.
Download the full “Empowering inspiration: the future of travel search” study to find out more.