Last week saw us publish our latest report, ‘The always-connected traveller’ written by Norm Rose of Travel Technology Consulting, focusing on how mobile will influence the future airport and the future of travel.
The topic is of huge importance to the travel industry, and we’re very interested in feedback and discussion around it.
I was particularly interested in the fact that, although airlines don’t want to miss out on the opportunities that mobile brings, most of them find it challenging to justify mobile investments to finance departments within their own organisation.
There are exceptions to this. Some airlines have managed to demonstrate to their “bean counters” that mobile applications – such as mobile check-in – allow more effective deployment of staff to more critical customer servicing function, and the subsequent removal of kiosks create savings on hardware costs.
With increasing smartphone ownership and the growing influence of mobile technology on modern life, it is surely only a matter of time before more of the travel industry embraces mobile opportunities.
The full report is available for download here, while further information can be found on the dedicated webpage here. Amadeus also selected the best infographics that highlight travel trends and insights into travel technology, don’t miss the whole series here: The Future of travel infographics 2011.