Amadeus’ business highlights for the first half of 2008
In the first half of this year Amadeus made solid progress. The company announced the Amadeus Airline Retailing Platform which transforms its core travel distribution system into a full-service retail platform. Airlines can package, upsell and promote elements of their offer which differentiate them from the crowd in a market where yield is coming under ever more pressure. Reflecting the value and efficiency of the GDS offer, 71 airlines offer their complete inventory of fares through the Amadeus reservation system and 43 of those guarantee access for the next three years.
In June, Amadeus achieved a significant milestone in the diversification of its offer with the acquisition of Onerail, which provides a suite of technology solutions to the rail industry. The acquisition allows Amadeus to offer core, next generation technology solutions to help rail companies become more integrated with air travel and places Amadeus firmly in the Rail IT market. Also in the first half of this year, the company announced a significant reorganisation of its leisure technology business into a single, dedicated unit to seize emerging opportunities in selling complex leisure products in the travel agency front office and over the internet.
A core tenet of Amadeus’ business is global strength, local expertise. The company has underlined this principle with the opening of two new solution centres which bring its technical expertise ever closer to its customers in Chicago and Dubai. Also in the Middle East, in June Amadeus signed a landmark distribution agreement to become the preferred distribution partner for 13 airline members of the Arab Air Carriers Organisation for at least the next ten years. This agreement significantly changes the distribution landscape at a very important time in the fast-growing Middle-East and North African region.
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