2005
During the last few years, Amadeus has been dramatically reinventing itself by establishing a high-profile Airline IT business alongside its traditional GDS activities.
The company launches a new tagline ‘Your technology partner’, a new corporate website and its first ever external brand awareness initiative in the form of a global advertising campaign.
In a deal that reinforces the strength of its new brand positioning, Amadeus wins a major contract to build a common IT platform for the Star Alliance.
The Common IT Platform is initially being developed for United Airlines and Lufthansa with other Star members joining the community platform later.
Continuing its strategy of consolidating its global distribution network, Amadeus acquires SAVIA Amadeus, the Spanish national marketing company.
A Leveraged Buy Out (LBO) sees Amadeus acquired by private equity investors BC Partners and Cinven for €4 billion, making it Europe’s largest LBO to date.
A new NMC opens in Vietnam.
AMADEUS BOOKINGS: 473 million
AMADEUS REVENUE: €2,418 million
Common IT Platform for the Star Alliance is the first next generation customer management system available in the airline industry and is based on the same technological infrastructure and software for all users. It offers enhanced customer service functionalities for both sales and airport environments and delivers a wide range of cost savings.
