2004

Amadeus introduces an innovative new pricing system for the GDS industry – the value based pricing scheme. In the new structure, a booking is valued as standard or premium, depending on the worth of the reservation to the airline and the value added by Amadeus.

Amadeus Master Pricer is also launched. It is the first low-fare search tool for online travel agencies, and offers cheaper fares and extended shopping capabilities.

Amadeus acquires Optims, the leading European supplier of IT services for the hotel industry, enhancing our hotel distribution solutions for travel agents and the e-commerce sector.

Amadeus announces an initiative to sell the company as a Leveraged Buy Out (LBO). The owner airlines invite 10 private equity firms to compete for the opportunity to bid on the LBO.

Amadeus acquires its French NMC as part of its commercial re-structuring.

Qantas becomes the first Amadeus Altéa customer following its successful cutover to Altéa Inventory.

NMCs are opened in Jordan and Nepal.

AMADEUS BOOKINGS: 454 million

AMADEUS REVENUE: €2,057 million

Amadeus Master Pricer is an innovative low-fare search solution, which offers powerful search options including the extension of a search to alternate dates and cities/airports. Both of these innovations increase an online travel agency's yield by allowing its customers to quickly find the option that best suits them.

Print