Ian Wheeler
Vice President, Marketing
In September 2004, Ian Wheeler was appointed as Amadeus' Vice President, Marketing, responsible for leading Amadeus' worldwide marketing activities, positioning it as the leading distributor of travel and provider of IT solutions to the travel and tourism industry. A seasoned executive with nearly 20 years of commercial experience, Wheeler drives the company's marketing initiatives which include marketing strategy, product management, global customer services and e-Commerce.
Under Wheeler’s guidance, marketing has led the company in the consolidation of the Amadeus brand and establishment of clear customer segmentation in order to provide Amadeus’ customers with the solutions that fit their business needs. His team has contributed to the rapid growth of Amadeus’ e-Commerce business which serves airlines, corporations and agency customers. The Product Management team is responsible for a growing portfolio of innovative products including Flex Pricer, Ticket Changer, Ticketless Access and My Fare Search with airline and travel agency customers. Global Customer Services has recently consolidated its worldwide technology in order to leverage this strength into providing the right level of support and educational services, via the right channels, across the complete Amadeus customer base.
Ian joined Amadeus in 1998 as Director, Travel Agency Partners and led the development of Amadeus' business with key multinational travel agency customers. Following successful growth of this area, his department was expanded to drive Amadeus' strategy of marketing corporate solutions which led to his next role as Managing Director of Amadeus e-Travel, the newly created e-Commerce division responsible for all Amadeus’ online travel solutions to airlines, corporations and travel agencies. While here, the team built a strong customer base which now spreads over 90 countries and includes the Amadeus e-Travel airline suite which is the number 1 global internet booking engine.
Prior to joining Amadeus Ian held a variety of senior sales and marketing positions with leading travel and technology companies such as Hertz, Reed Elsevier, Apple Computer and Thomas Cook Group. Ian holds an MBA from Rotterdam School of Management in the Netherlands and University of Texas, Austin, USA. Currently based at Amadeus' headquarters in Madrid, Spain, Ian has lived and worked in the UK, USA, Netherlands, France and Germany.
