For Amadeus, education is a key component of its social responsibility programme. Indeed, education projects are managed through local training agreements and consist of a range of activities. These include the donation of free computers to set up 'Amadeus Computer Rooms' which provide e-learning or training on IT techniques within communities in need or in risk of exclusion. Education projects can also entail training agreements with universities and educational institutions to teach processes related to global travel distribution or e-learning. Under these agreements, Amadeus is able to offer free technical support and this can be matched by the partner institution offering a scholarship plan for students with no resources. Indeed, education projects are then seamlessly integrated into alliances with either local authorities or educational institutions.E-Learning
Amadeus believes e-learning is an efficient means of development for those countries and areas lacking human resources or having difficulties to teach onsite. To this end we are encouraging local authorities and educational entities to promote e-learning by donating our own Amadeus e-learning platform. At the same time Amadeus negotiates with our e-learning providers to facilitate e-learning under special economic conditions for beneficiaries with a low income profile. The e-learning resources that Amadeus currently offers to develop CSR projects include courses on the Amadeus system, languages and geography. Ministries of Tourism or Labour and Public Universities are some of the Amadeus local partners in the development of CSR e-learning projects.Case studies:
Philippines: The Amadeus Corporate University
Since 2004 Amadeus has been bringing, at its own cost, travel technology closer to students through an innovative partnership with local universities in the Philippines by creating an e-learning module, the so-called "Amadeus Corporate University".
The Amadeus Corporate University provides world-class training for free with access to state-of-the-art technologies directed at students with limited financial resources beginning a career in travel and tourism. Our aim is to bridge the 'knowledge gap' between what students historically learn in academic institutions and the real skills that they will need when embarking on a career in today's travel and tourism industry.
The beneficiaries of this programme are selected by expert associations such as La Concordia College, Soroptimist International Makati and the Foundation of Accelerated Students of Travel. The programme has been recognised by the Philippines Management Association as well as becoming a case study used in the prestigious De La Salle University, one of the Philippines' top graduate schools.
University of the Philippines
Asian Institute of Tourism
Albert Villadolid, General Manager of Amadeus Philippines, in the education project Amadeus Corporate University
La Concordia College
Syria, Egypt and Saudi Arabia: Amadeus Learning Academy
Since 2006, Amadeus has donated course content to teach essential travel reservation skills to undergraduates and technical training school students in their final year. The goal of the Amadeus Learning Academy is to equip the new graduates with a practical tool that helps them find jobs in the real market place. Today, Amadeus Egypt in cooperation with seven educational centres, is training more than 1000 graduates per year. In Syria Amadeus is developing the project jointly with the Intermediate Institute for Travel and Tourism, and in Saudi Arabia, with the Saudi Commission of Tourism and Antiques. In Saudi Arabia, we have established a training strategy with five private training institutes and two Government Colleges in Medina and Jeddah. 700-800 students in total receive the training every year.
Train-the-trainer sessions for college teaching staff in Egypt