Amadeus set to transform hospitality industry with launch of groundbreaking 'Amadeus Hotel Platform'
Today marks the beginning of a brand new era in Hotel IT
First off, we’re launching the Amadeus Hotel Platform, a centralised above-property solution that is set to transform the way hotels do business. Built around one comprehensive database, it combines central reservation, property management and global distribution systems into one fully integrated platform. Offering a single and real-time view of the entire business, the platform enables hoteliers to deliver innovative and new guest services, generate additional revenues and also quickly react to market changes as new trends, behaviours and demands emerge.
Amadeus Hotel Platform represents a true revolution in hospitality IT and distribution which will enable hotel companies to evolve and adapt to continuing changes in the sector. Based on unique open technology architecture, Amadeus Hotel Platform allows hoteliers to concentrate on their business, and not the supporting technology, by bringing operational improvements at all levels whilst removing technical barriers to global expansion.
At the same time as the launch of Amadeus Hotel Platform, we can today also reveal the findings from a major new industry report entitled ‘Hotels 2020: Beyond Segmentation’ which is available here
Based on both quantitative and qualitative data, the report identifies the characteristics of the future guest and explores how hotel companies can respond accordingly. Developed by independent research firm Fast Future Research, this breakthrough report outlines how traditional customer segmentation in the hospitality sector is dead and will be replaced by service spectrums. This radical shift means that hotel companies will need to target, tailor and relate to guests based on their individual preferences and behaviours if they are to succeed.
We are promoting both the Amadeus Hotel Platform and the launch of our new thought leadership paper with two individual press releases aimed at the global media.