Holger Taubmann
Senior VP, Distribution
Holger Taubmann was appointed Vice President, Distribution in August 2011, reporting to Luis Maroto President & CEO of Amadeus. In that position he is responsible for defining the evolution of the Distribution business model, increasing our market share, improving our value as a distribution channel and diversifying our sources of revenue at a global level. He is also directly responsible for our Western Europe, Middle East and Africa (WEMEA), Northern, Eastern, Central and Southern Europe (NECSE) and Latin America (LATAM) regions.
Holger was appointed VP Northern, Eastern, Central & Southern Europe (NECSE) in April 2010. Before that, Holger was the General Manager of Amadeus Germany from January 2004. In that role he had overall responsibility for the German ACO and the central units located in Bad Homburg. At the beginning of 2009 he also took responsibility for the ACOs in Austria and Switzerland.
Holger joined Amadeus in January 1997 in the position of Manager, Business Control where he was in charge of pricing, revenue management and the marketing data product portfolio. In October 1997 he was promoted to Senior Manager, Airline Partners.
From June 1998, Holger held the position of Director, Airline Marketing & Sales, Airline Business Group. In this position, he was responsible for global airline account management and airline distribution sales, marketing and pricing strategies and achieved significant success for Amadeus' core business line.
His professional career began in 1988 at Deutsche Lufthansa, Frankfurt. After completing a three-year training programme that covered most areas at the airline, Holger first held an analyst position in regional management for Africa. He then worked as a Product Brand Manager within Economy Class product management.
Holger graduated from Frankfurt University with a Masters in Business Administration.
