Amadeus e-Design

Enhanced loyalty, word-of-mouth marketing and repeat buy behaviour

Powering the web sites of more than 80 airlines, we have acquired a significant expertise in Web Design to optimize the overall online user experience in many regions. This directly translates into enhanced loyalty, word-of-mouth marketing, and repeat buy behavior.

Working very closely with airlines, focus and usability groups, Amadeus e-Design offers an integrated, reactive merchandising solution to increase your loyalty and your optimize revenue.

Amadeus e-Design comes in three flavors:

Store Designer. Based on CSS/xHTML technology allowing airlines to personalise their web sites and manage their flow and look-and-feel remotely.
Web Design Services. Adopted by very large airlines, this offers the possibility to completely customise your web site and also allow integration with third-party providers.
SOAP/XML. For airlines seeking the maximum flexibility levels, and willing to adopt a partial Software-as-a-Service model - and host and develop and maintain their presentation layers - this option is available also with certification and professional services.

Business Benefits

No design costs. Amadeus e-Design empowers you to easily customize your e-commerce site appearance in a few clicks. A localised site can be created in matter of days with no associated design costs to channel more revenue from the airline’s international markets. Available in 25 languages and for deployment in any desired market.

Product Features

Off the shelf solution in a few weeks with no additional design costs
Calendar price visibility
Extended number of fare types sold on each flight
Improved localization and text string customization within the shopping flow.
User-centric design process
Participative customer design through interactive customer reviews
Simplified availability displays with all decision elements on one page
Fuller description of the reservation (baggage information, meal information and check-in requirements can be removed at will).
Simplified display of information (additional fields appear once users select their preference).