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Dynamic Currency Conversion



Solution for online credit card sales which offers the passenger immediate transparency in ticket pricing

Dynamic Currency Conversion overview

The Dynamic Currency Conversion Solution for online credit card sales offers passenger immediate transparency in ticket pricing by giving the option to pay in the original fare currency, or in the currency of his credit card. Typically over 90% of passengers given this choice will choose to pay in their own currency – evidence of a clear enhancement in passenger service. The application also generates a significant incremental revenue stream for the by capturing the foreign exchange conversion margin for the benefit of the airline.

Main Dynamic Currency Conversion features

 

 

  Proven results 

The application is already live and proven in Amadeus airline use

  Integrated 
  and automated

       The application is fully integrated into Amadeus and functions automatically without the need for any user support or maintenance

 Fully reconciled
 online reporting

The application provides comprehensive PNR level financial reconciliation for easy treasury and revenue accounts management

 No counterparty
 credit risk

Airlines never lose control of their cash revenues – the service is provided at application level and funds always remain in the airline’s own bank account – there is
no counterparty credit exposure

 

The Dynamic Currency Conversion solution is provided in cooperation with Continuum Commerce Solutions.

 

Business impact


Improve passenger service

The proportion of your passengers using ‘foreign’ credit cards can be as high as 50%. When offered the choice, over 90% of passengers choose to use the Dynamic Currency Conversion application to pay in their own currency.

 

 Increase net profit margin

 

Every time a ticket price is converted from the original fare currency into the passenger’s card currency a small foreign exchange conversion margin is applied via an adjustment to the exchange rate, generating incremental revenue for the airline.

 

Understand your passenger base

 

Analytics allow the airline to better understand its passenger base and provide unique data on the provenance of passengers on any given route, helping marketing teams to better position the business.

No extra cost

There are no set-up, license or other upfront costs associated with the implementation of dynamic currency conversion. There is no support, maintenance or other recurring fee. The application is provided by Continuum Commerce Solutions on a ‘revenue share’ basis. So if your passengers don’t use the application, you don’t have to pay for it.