Amadeus Business Intelligence Portfolio
More than data: the power to make informed decisions
It’s no longer news, but it deserves to be repeated again and again: the world of travel is making new demands on all its players. Especially airlines are at the front of the battle for market share, productivity, higher yields, new routes... the list of challenges is considerable: open skies, low margins, sudden and seemingly unexplained changes in demand, the pressure from new competitors and different business models.
The most successful airlines are those that can turn those challenges into opportunities by remaining agile, flexible, adaptable and able to make decisions based on profound and detailed industry knowledge.
Amadeus Business Intelligence Portfolio affords you a comprehensive picture of all your activities, and all departments can make use of the information simultaneously, extracting what’s important to them. In other words, all business areas can make best use of the information and together they can act on it in the best interest of the business as a whole, while monitoring return on investment on every level: sales, marketing, route planning, pricing, yield management etc.
A complete solution
In partnership with DOB*, Amadeus builds up from Data Services through Processing to Analysis and provides an objective view of your business in the context of the industry and the market place. You can
• monitor your performance against the market
• measure the impact of new entrants
• measure the impact of code shares
• evaluate the real potential and risks before entering new markets
• target incentives effectively
• look at (and evaluate) O&D traffic flows
* DOB Systems, a dedicated and independent company, is the world’s most experienced provider of MIDT analyses for the airline industry. Over the last 20 years, DOB Systems has pioneered the processing and analysis of MIDT, providing clients with accurate and timely competitive information.
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