Change your business parameters in a few hours

Amadeus' new generation IT solutions are designed to be flexible and adapt to your business environment which is changing faster and faster.

React proactively to your competitors or launch a new product easily via business rules - especially when compared with legacy applications which often require significant re-coding.

Rapidly introduce new schedules

• Use market pair logic and data library to easily introduce new schedules, including codeshare, and then publish automatically

Modify new schedules or products rapidly

• Simply modify parameters of business rules to change all required schedules
• Use automated re-accommodation to automatically propagate schedule change

Introduce new products or customer policy rapidly

• Use business rules to introduce new products or new customer policy (seating, etc) on all relevant flights
• Leverage 26 classes and associated sub-classes

Easily modify differentiating services for your most valuable customers

• Recognise a customer's value quickly so that you can take it into account and change the business rules to give priority service to your most valuable customers (privileged availability, wait list clearance, seating, re-accommodation etc).

Easily modify inventory controls

• Simulate the use of new revenue management techniques
• Use the ability to simultaneously apply several revenue management techniques to rapidly introduce new methodologies
• Change inventory controls according to your preferences

Modify controls for each point of sale

• Define inventory controls for each point of sale or category of point of sale simply and easily

Introduce or change service fee

• Easily define the fees your reservation agents need to charge by setting up business rules

Modify self service check-in processes across all your channels at once

• Apply the same service across all self service check-in channels via business rules

Integrate faster and better with partners

Amadeus follows an approach based around a community concept not only to leverage economies of scale but also to accelerate the integration of airlines with their partners and the convergence of alliances.

This means that Amadeus' new generation IT solutions are designed from the outset to manage the complexity of integrating multiple airlines. This makes a very significant difference compared with a legacy environment, in which each integration entails a significant cost and delay.

Fast e-ticketing with interlined partners

• Connect to the Amadeus e-ticketing hub to interline instantly with the largest e-ticketing community of airlines

Fast implementation of codeshare flights

• Set up the link with your codeshare partner and introduce schedules and services very rapidly
• Benefit from the community of airlines using Amadeus' codeshare solution

Fast integration with alliance partners

• Immediately align your reservation, frequent flyers and check-in applications with each airline on the common platform to ensure seamless service
• Benefit from the largest community platform

Easily modify your business model

Amadeus offers a very flexible Customer Management Solution for both full service airlines (Altéa) and low cost carriers (Pioneer).

This puts Amadeus in a unique position to deliver the ideal solution for an airline that is looking to implement a combination of business models.

For full service airlines moving towards New Model Airlines

• Implement ticket-less customer processes on some routes, without using the BSP
• But still manage frequent travellers and revenue on your entire network

For low cost airlines moving towards New Model Airlines

• Go beyond point-to-point and develop a hub network, with the appropriate inventory controls
• Offer connection with interline or codeshare partners using tickets
• Introduce more 'à la carte' services, customer loyalty and processing according to customer value
• Introduce distribution channels using BSP to reach new customers

Expected financial benefits

Great improvement of your business agility by leveraging the flexibility of Amadeus' new generation IT solutions, and joining the largest airline community also provides a strategic advantage which translates into financial benefits.

The ability to change business parameters should increase your revenue by protecting against competitor action or enabling the introduction of new products or customer policy.

The faster integration with partners should enable you to make significant cost savings through e-ticketing or to develop new revenue faster through new codeshare flights and the positive impact the alliance has on your frequent travellers.

The change of business model should enable you to protect revenue on some routes, launch new routes or target new customer segments to deliver additional revenue.

However, it is very difficult to translate this competitive advantage into a tangible financial return, especially as it depends on an airline's strategy and future activity plan.

As a guide, some airlines have estimated the value of business agility gains (through e-ticketing and faster partner integration) due to the use of Amadeus solutions as up to 0.2% of total passenger revenue.

Source: Amadeus Value Proposition workshops.