
The strategic objective of changing your IT solution must be to get more functionality than your current application and renew your technology. Otherwise, how could you justify the cost of change?
But which solution can airlines find on the market today to deliver these two critical benefits?
A lot of the options available today are not the new generation solutions you require to compete in today’s and tomorrow’s environment. Instead they are only legacy solutions that have been improved with isolated functionality and boosted by some graphical user interfaces.
No important investments have been made to introduce truly significant changes. The legacy technology is still there and the design is still based around flight-centric business concepts dating from the 1970s. These solutions will have more and more difficulty integrating the new features required to compete effectively in an evolving marketplace, and their cost of ownership will increase exponentially as the hardware and software gets older.
Airlines can also find several new generation solutions… on paper. These “dream” solutions do integrate the latest business concepts and technology, but are only at project stage – far from being developed, tested and proven. It could take 3-6 years and hundreds of millions of dollars of investment before these solutions are up and running. Choosing this path implies taking major risks, both in the short term to get these critical systems delivered on time, and in the long run to get the solution maintained properly for a significant group of airlines.
Altéa is the only true new generation solution that is available on the market today. It took Amadeus 7 years and €300 million investment to complete the full Altéa Suite and it is now in production.
Amadeus had the privilege of building its solution portfolio 20 years after its main competitors – on brand new technology without legacy system constraints and in partnership with blue chip airlines.
Amadeus and its launch partners took this opportunity to design applications based around the latest business requirements and concepts, ensuring that they would deliver as many added value features as possible while also matching – or exceeding – the best in class systems currently available in the industry.
These added value features depend on your current level of sophistication in each area of application. But you will definitely benefit overall from greater functionality, which will make a real difference to your processes and lead to significant business benefits.
As more and more airlines join our common platform, new added value features are continuously added to all Amadeus common platform solutions.
Business context and business strategy varies greatly from one airline to another – regional or international network, member of an alliance or not, numerous or few codeshare partners, weak or intense low cost competition, customer relationship strategy, etc.
Amadeus recognises that each situation requires a customised Customer Management Solution. So we have adopted a modular approach to ensure that each airline can build the solution it needs when it needs it.
You can select the appropriate modules from a large portfolio based around the Altéa Customer Management Solution and Stand Alone IT Solutions.
For an easy overview of the various modules available and to quickly see what your airline might need, simply visit our simulator using the link below:
Migrating to innovative solutions is good. But it is even better if these solutions are kept at the cutting edge of the industry through continuous innovation.
Amadeus has always followed the unique approach of a common solution, which is upgraded continuously. This not only enables the implementation of industry mandates but also the integration of new features required by the airline community or new members.
All this means that you can enjoy a natural upgrade and continuous improvement of your customised solution, as well as access to new sophisticated features as they are being developed.
This common upgrade of the platform does not prevent some airlines from being able to differentiate their solution and request specific developments, which can be kept exclusive to them.
Amadeus is continuously investing in innovative airline IT solutions, which enable us to improve specific processes very rapidly. Amadeus Ticket Changer was the latest Amadeus solution implemented by BA and it immediately delivered the expected results.
Mike Thorne
IT Manager
British Airways