Amadeus Customer Loyalty

Amadeus Customer Loyalty Power your customer loyalty program with a flexible off-the-shelf solution

Amadeus Customer Loyalty overview

Amadeus Customer Loyalty is a comprehensive and flexible solution built to support any modern airline loyalty program. It also enables targeted marketing campaigns.

Amadeus Customer Loyalty is a fully customisable solution, able to be easily configured using business rules. It supports any choice of loyalty model: mileage, points, segments or revenue, providing the flexibility required for all markets and business processes.

Amadeus Loyalty has been designed to integrate perfectly with the Amadeus Altéa customer management solution, taking maximum advantage of its customer-centric features. It can also be used with any other passenger service system.

Main Amadeus Customer Loyalty features

Database Management
  • Central storage of customer profiles
  • Periodic hygiene checks for valid addresses etc.
  • Dynamic and customised reporting
  • Corporate membership
Accruals
  • Flexible accrual determination (selling class, segments etc.)
  • Business rules defining eligibility for bonus points
  • Account flexibility – transfers, multiple membership
Redemptions
  • Differentiated awards based on subgroups (e.g. tier level)
  • Promotions targeted by subgroup, channel etc.
  • Flexible usage of different redemption models
Partnerships
  • Earn/burn relationships with both air and non-air partners
Accounting
  • Accounting of liabilities at overall and individual level
  • Links to your business accounting system
User interfaces
  • Fully web-enabled administration interface
  • Enables customer self-service
Campaigns Module
  • Customer segmentation
  • Calculation of long-term customer value
  • Creation and monitoring of targeted marketing campaigns, including feedback into customer profiles
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Business impact

With Amadeus Customer Loyalty, you can build a mutually rewarding long-term relationship with your customers.

  • Customer loyalty

    Provide a truly rewarding and easy-to-use loyalty program to your frequent travellers

  • Increased revenue

    Rapidly build relationships with partner organisations paying for access to your loyalty program

  • Speed to market

    “Off the shelf” system can be implemented quickly and efficiently, and even more so for Altea or Pioneer airlines

  • Reduced costs

    Efficiently target your marketing campaigns and special offers, and analyse the effectiveness of each campaign

  • Efficient IT model

    Move to variable IT cost and benefit from shared infrastructure and community development
    Reduce total cost of ownership

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Who can use it?

Amadeus Customer Loyalty can be used by all airlines, be they traditional network carriers, low cost carriers, hybrid carriers or small regional airlines. It is an off-the-shelf solution that can be configured to meet your needs.

Amadeus Customer Loyalty can be integrated with any passenger service system. Airlines using components of the Altéa suite will particularly benefit from seamless integration, a single IT supplier to support all of their customer systems, an especially rapid implementation and the ability to leverage the benefits of customer-centric features such as customer-value based prioritisation.

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Implementation

Amadeus has a proven track record of successfully implementing Airline IT systems for airlines of all sizes, all around the world. We offer full set-up and assistance services to airlines implementing Amadeus Loyalty, and will work with you to determine the best migration path.

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Why take Amadeus Customer Loyalty?

  • Turnkey solution to develop and manage your loyalty program
  • Strengthen your loyalty programme as a profit centre in its own right
  • Flexible solution able to support all loyalty programme models
  • Scalable solution able to grow alongside your business needs
  • Hosted in a modern data centre providing 24/7 support
  • Unique integration benefits for Altéa customers leveraging on Altéa’s customer-centric features
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Customer feedback

We found in Amadeus the right IT provider that could develop and rapidly implement an airline specific, cost effective and flexible loyalty solution. We were very delighted to benefit from the industry experience of the team based in Tucson.

Les Murashige
COO

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